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The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: 16 de Setembro de 2024 Cidadão(ã), tudo bem ai? Como bom inovador, estou sempre testando e validando novos modelos. Content analysis details: (-1.5 points, 4.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: sendgrid.net] 0.0 RCVD_IN_VALIDITY_RPBL_BLOCKED RBL: ADMINISTRATOR NOTICE: The query to Validity was blocked. See https://knowledge.validity.com/hc/en-us/articles/20961730681243 for more information. [149.72.114.91 listed in bl.score.senderscore.com] 0.0 RCVD_IN_VALIDITY_SAFE_BLOCKED RBL: ADMINISTRATOR NOTICE: The query to Validity was blocked. See https://knowledge.validity.com/hc/en-us/articles/20961730681243 for more information. [149.72.114.91 listed in sa-trusted.bondedsender.org] -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message 0.1 HTTPS_HTTP_MISMATCH BODY: No description available. 0.5 KAM_REALLYHUGEIMGSRC RAW: Spam with image tags with ridiculously huge http urls -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain X-Spam-Flag: NO --9ea43df582707cad71c540ce1f0ef64cccb797a8f49a9dbcd04847d0ee9f Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 16 de Setembro de 2024 Cidad=C3=A3o(=C3=A3), tudo bem ai? Como bom inovador, estou sempre testando e validando novos modelos. Por isso, hoje resolvi compartilhar meu =C3=BAltimo artigo. =F0=9F=91=87=F0= =9F=8F=BC ----- No mundo dos neg=C3=B3cios, o que importa =C3=A9 resolver problemas. Hoje em dia n=C3=A3o se trata de ter o melhor produto ou o servi=C3=A7o com= mais funcionalidades e =E2=80=9Cfirulas=E2=80=9D, mas aquele que resolve o= s problemas dos clientes e consumidores na hora e local que eles precisam. A estrat=C3=A9gia para entender isso =C3=A9 simples: em vez de perguntar: = =E2=80=9Cc omo posso tornar meu produto mais atraente? =E2=80=9D, a pergunt= a essencial deveria ser =E2=80=9C qual =C3=A9 o trabalho que meu cliente qu= er resolver ao comprar o meu produto? =E2=80=9D. =C3=89 aqui que entra a pr= ovocativa teoria dos =E2=80=9C Jobs to Be Done =E2=80=9D, que desafia tod= as as suposi=C3=A7=C3=B5es tradicionais sobre marketing e desenvolvimento d= e produtos. Um exemplo recente pode ser visto no sucesso da Zoom durante a pandemia. Zo= om n=C3=A3o era apenas uma plataforma de videochamadas, mas sim a solu=C3= =A7=C3=A3o para o =E2=80=9Ctrabalho=E2=80=9D que milh=C3=B5es de pessoas es= tavam tentando resolver: como manter a conex=C3=A3o humana e a colabora=C3= =A7=C3=A3o no ambiente de trabalho e pessoal, em um cen=C3=A1rio de distanc= iamento social. Empresas que entenderam esse =E2=80=9Cjob=E2=80=9D e rapidamente ajustaram= suas ofertas, prosperaram. Outro exemplo =C3=A9 o Nubank, se tornaram bem-sucedidas ao resolver descom= plicar e democratizar o acesso a servi=C3=A7os financeiros, especialmente p= ara uma gera=C3=A7=C3=A3o que valorizava a experi=C3=AAncia digital simples= e direta, em vez de visitar ag=C3=AAncias banc=C3=A1rias tradicionais. Mai= s uma vez, entender o =E2=80=9Ctrabalho=E2=80=9D que o cliente quer resolve= r =C3=A9 o que diferenciou essas Startups de players mais tradicionais no m= ercado financeiro. O conceito da teoria do =E2=80=9CJobs to Be Done=E2=80=9D (Tarefas a Serem = Feitas), proposta por Clayton Christensen , que =C3=A9 uma das mais provoca= tivas e pr=C3=A1ticas ferramentas para entender por que os consumidores rea= lmente compram produtos ou servi=C3=A7os, uma imers=C3=A3o profunda no comp= ortamento do cliente. N=C3=A3o se trata de adivinhar o que ele quer, mas de= observar, investigar e perguntar: =E2=80=9C O que est=C3=A1 levando essa p= essoa a usar meu produto? Qual tarefa ela quer que seja resolvida? =E2=80= =9D Empresas que adotam essa abordagem s=C3=A3o mais =C3=A1geis em identifi= car mudan=C3=A7as no mercado e adaptar seus produtos a novas necessidades q= ue surgem. A inova=C3=A7=C3=A3o n=C3=A3o est=C3=A1 apenas em adicionar novas funciona= lidades, mas em entender com precis=C3=A3o o problema do cliente. Um exemplo famoso =C3=A9 o do milkshake, estudado por Christensen. Ao anali= sar o motivo pelo qual os clientes compravam milkshakes em uma rede de fast= food, ele descobriu que n=C3=A3o era apenas pelo sabor ou pre=C3=A7o. Muit= os clientes compravam milkshakes para tornar suas longas viagens de carro m= enos entediantes, proporcionando uma sensa=C3=A7=C3=A3o de satisfa=C3=A7=C3= =A3o e uma forma pr=C3=A1tica de consumir algo enquanto dirigiam. A tarefa,= ou =E2=80=9Cjob=E2=80=9D, que o milkshake estava resolvendo era preencher = um vazio durante a viagem, n=C3=A3o apenas ser uma sobremesa saborosa. Esse insight =C3=A9 poderoso porque muda completamente a maneira como empre= sas desenvolvem e posicionam seus produtos. Quando entendemos o =E2=80=9Ctr= abalho=E2=80=9D que o cliente quer resolver, podemos ajustar nossos produto= s, servi=C3=A7os e at=C3=A9 estrat=C3=A9gias de marketing para atender dire= tamente a essa necessidade. Em vez de perguntar =E2=80=9C o que mais posso = adicionar ao meu produto para torn=C3=A1-lo mais atrativo? =E2=80=9D, a per= gunta correta deveria ser =E2=80=9C qual tarefa meu cliente est=C3=A1 tenta= ndo resolver ao usar meu produto? =E2=80=9D. Essa mudan=C3=A7a de mentalida= de pode ser a chave para desbloquear inova=C3=A7=C3=B5es mais significativa= s e de alto impacto. Empresas que ignoram esse conceito perdem tempo e caem na armadilha de faze= r inova=C3=A7=C3=B5es irrelevantes. Muitos produtos fracassam porque foram = criados sem uma compreens=C3=A3o clara do =E2=80=9Cjob=E2=80=9D que estavam= tentando resolver. Um celular com centenas de fun=C3=A7=C3=B5es que ningu= =C3=A9m usa, ou um carro com tecnologia avan=C3=A7ada que n=C3=A3o resolve = o problema b=C3=A1sico de mobilidade urbana eficiente, s=C3=A3o exemplos cl= =C3=A1ssicos de empresas que focaram em caracter=C3=ADsticas, e n=C3=A3o na= s tarefas reais dos clientes. Para l=C3=ADderes que querem aplicar essa teoria, o caminho =C3=A9 claro: c= omece a entender melhor o que est=C3=A1 por tr=C3=A1s das escolhas dos clie= ntes. Use ferramentas como entrevistas, observa=C3=A7=C3=B5es e at=C3=A9 a = an=C3=A1lise de dados para desvendar os verdadeiros =E2=80=9Cjobs=E2=80=9D = que seus produtos resolvem. Christensen nos mostrou que o verdadeiro sucess= o n=C3=A3o est=C3=A1 em fazer mais, mas em fazer o que realmente importa pa= ra o cliente. E o que importa =C3=A9 ajud=C3=A1-los a completar as tarefas = que eles enfrentam no dia a dia, de forma simples, eficiente e pr=C3=A1tica= . A provoca=C3=A7=C3=A3o final =C3=A9: voc=C3=AA est=C3=A1 desenvolvendo prod= utos que s=C3=A3o mais do que uma lista de atributos ou caracter=C3=ADstica= s t=C3=A9cnicas? Ou est=C3=A1, de fato, criando solu=C3=A7=C3=B5es que reso= lvem os problemas e as =E2=80=9Ctarefas=E2=80=9D reais dos seus clientes? N= o final, o mercado recompensa quem ajuda seus consumidores a progredir, res= olvendo suas necessidades e desafios mais profundos. Pense Nisso! @JoaoKepler ( https://www.instagram.com/joaokepler/ ) Se quiser ler todos os meus Artigos no Medium, basta acessar aqui -> https:= //joaokepler.medium.com/ ------ Ahh, n=C3=A3o esque=C3=A7a que toda semana tem novo epis=C3=B3dio do meu Pr= ograma PIVOTANDO , que vai ao ar aos domingos logo cedinho na TV SBT e = dispon=C3=ADvel nas Plataformas Digitais do SBT News. =C3=89 uma maneira = divertida de aprender e ainda ganhar pr=C3=AAmios sem sorteios! Participe a= qui -> https://www.pivotando.tv.br/ ( http://pivotando.tv.br/ ) Um abra=C3=A7o! Jo=C3=A3o Kepler ( https://www.instagram.com/joaokepler/ ) Escritor l Anjo Investidor l CEO Equity Fund Group l CVO Bossa Invest l Investindo em GENTE e em NEG=C3=93CIOS. Linkedin @JoaoKepler ( https://www.linkedin.com/in/joaokepler/ ) =C2=A9 2024 Jo=C3=A3o Kepler Jo=C3=A3o Kepler Rua Fidencio Ramos, 308, Torre A, Vila Ol=C3=ADmpia , S=C3=A3o Paulo , =20 Unsubscribe ( http://url1464.joaokepler.com.br/wf/unsubscribe?upn=3Du001.vA= JQxdcdQVau4yz2JAlI3S7Vlo-2FMhLgRw1kHdZnyt-2BuO0ujFs1Er1pQnhMqaiMwKzXdjTJiTz= KA8VVZghvhmLkk2leDtf17DGpVN-2FFjnpSfYupeWxcTdg2B-2BsQxfLEcEVgyxZoUdWdznEWwy= fajpHdW-2Futu6tH6hHptRlfZ7Y2w-2Fc3MvdgCqRK9Gk6EPv3vnEN8s8-2F1qsvzrcEQWlk5h2= sm3rbJh0O2OmHIDE-2FaQXPGb-2B1QPfOJqBp2skhDNpU0CgBIW5zWO-2BwKJ2-2BVv1Zg2DV0k= GTCdz-2B-2F37TFSuI7lPugJMBxkvCTL70-2FMnfJHqnsplm0nqMnDI-2BmqlgAmFtEOXf0dpWG= VSbS-2FTYoqKbmse0GD8ZwM-2BtBOx1kP-2BwGzFRxrltknlAaeGPkV0uWt-2FICswrNnlMUx7i= 45F2rSgfJj43IgLCpkaKFKagad82uFRibwD9N-2FoOP-2BMk-2Be0ojlfmmGAB4DLax-2Bs8MJY= FdGcMPUokgsGnhdLShyf4GaZdcFx-2BaCT3fQmcQkER8B4TKHl8ENsFK2TtJT0lPd8GK-2FN6xG= 0CxCuDGx0k6Gfz3Qu9Km2jeh5PcFoifkEqId0IlLdNLvRHDqoT0KP1-2BsaW4ObRvPtA3-2BS2H= BQPe5-2Fk80AtNnhDak4qFwtYK0aRs230XG7Budq4FI5NYUY53WeCMOxVO1vEnhCVF4HEBTJmAg= 4eYQY-2BG8asCojShFTGiQ89dvITITYs-2BgzYAPMA3y1nvMDEmhsJhEVjJGv0bTmAUPzaA6eoG= KajRls8P-2FAzOviy5jcGgYb82BdRaY7XgnrgT3IVCWuHKQfYuLhkeU1sEhXfPWYD-2BHyW-2Bj= gnfwxuMDOt4FaTxkDlbBZw0BRhRnSVMiSJ4VVkDMMQvVcGyElmaQq0B0bzf-2B3OQmyC6eUcyl4= qY3Y9ROvQSMQaYHnQTSWftHMlfhJY2XuOnieV84FSC5bDH2tBNC8j2dJl-2BkK3SY8uuK3ymTwg= -3D-3D ) --9ea43df582707cad71c540ce1f0ef64cccb797a8f49a9dbcd04847d0ee9f Content-Transfer-Encoding: quoted-printable Content-Type: text/html; 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color: #dddddd; font-size: 14px"><strong>16 de Setembro de 2= 024</strong></span></div><div></div></div></td> </tr> </tbody> </table><table class=3D"wrapper" role=3D"module" data-type=3D"image" bord= er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-= layout: fixed;" data-muid=3D"1df2153e-2ec7-4393-b9b7-fcf65ea662b4"> <tbody> <tr> <td style=3D"font-size:6px; line-height:10px; padding:10px 0px 0px = 20px;" valign=3D"top" align=3D"left"> <img class=3D"max-width" border=3D"0" style=3D"display:block; col= or:#000000; text-decoration:none; font-family:Helvetica, arial, sans-serif;= font-size:16px;" width=3D"40" alt=3D"" data-proportionally-constrained=3D"= true" data-responsive=3D"false" src=3D"data:image/png;base64,iVBORw0KGgoAAA= ANSUhEUgAAACYAAAAmCAYAAACoPemuAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6= QAAAARnQU1BAACxjwv8YQUAAAQeSURBVHgB7Vg9SFtRGP1SMmQQqpDBwSFgwA4KHRQcHBwcHDo4= KAS6ZBCsoEOHboEGHBwUXAQpHTKIRHCIYMEhBYUMDgoKCgkkxRQDBgwkYCCBBG6/c3OvvKZ9ybs= xSqEeOLkveffn3J/v54bof4QQws18x9xmXjNriniOMQNMDz0neMBxZlK0B0RO03OABwqqlRHFYl= Gsrq6K8fFx0dPTI/B6YGBABAIBcXBwYBX4mZ4SauukqL29PdHb2yvF2HFyclLc3NxocUv0FOCO+= 5m3GGFra6ulICt9Pp8WV2G+oW6DO91A7+fn58Lj8TgWBk5PT+tVi9JjwB2MMkPKuk6hR81YTE1N= GYnSPDw8FOoYeMkEyvxxsNO2JnZ93ZEocGZmRncTeGUgys9Fghlh+jOZDK2vr9Pc3ByNjY3R/v6= +rHd2dkadwtL2jdtJA+wOF3vM3lQqRYuLi3R8fCzfsdWR3++n/v5++T2Xy1GnsLR93bYyi5rQZ2= djY0O43W7J+fl5cXp6Kmq12m9baWKNzYSfUwi3EwXzl3YcCoVkYzjKZNLeoScSiY6FjY6O6m5m2= wmL6pUiZdKVSkW0AlaQt7UjYYgQane8rUS9Ra10Oi19EmbTTpTG2tqasSiv1ytub6VvjlGb1Yqg= FkwYwuA0nQKrhlBjIiwajerVGm4lysMs3t3dSVEW/+IY9/f3jhwtDAkGo7DUbrWQsohIJCIbN2U= BjoGtx/m0O3NY1ZOTE109ZNXgshE2z8XX5eVl2tzcJJ49sSlTp6hWq9J5Xl1dyWc+T8SiiNMfvM= 4wP7pcrm9tOxKNGChmZ2flbJ8QEeZfnbxdSJKVy+Uy8RmgbqFer1OpVJL9KvzklaqTgbACPrDkh= UKBugVsZ19fH+3u7uqfSnZ17YSl8DE0NCTPBOJjN3BxcSHL4eEHj5AhE/C+e5k1WAy+wmF2A4gc= iIcWR22WdylxcThKzhwkm4O1KeCg0W0wGNQ/JcgUouFgk5gZ8nFYJpztYwCf1RRBAmQKbhRGy3A= 4LGe5vb0tHgPdDzIUBagzu+iKRvCuXF5eyhlipp0C26/TJUtmgjMxaaJJ5/S4WPyx9OgUmUY8Hp= ehSmUCtoDhIHfTohA7FUJkCm70AS0R6UmlIhMTE/LmjGBLljgH0RgQsTAWi4mjoyN5wcW2IUXSd= VZWVqyGE3aqxWUR5eMiyQ7VMzIyQvl8nrhjGc+Q06McHBwkNgaZ5+/s7MgLiMWLPwB1+S8AWlhY= kG0ZVeYn9vKb5BBWYXEuprLZrBSFzlWQtQLhAzcGn/zCIQbOF20gUF9MlBiNfSXKyJm6lKggNa5= levCsIlz+D2p4aDzneICqaCRz75n4lwbP7ibxV8zvzC+mgpqFwaeUrYM77UA0soMBJQ7t8naB+Q= Uv+JfwC+uP1ZdvRGBVAAAAAElFTkSuQmCC" height=3D""> </td> </tr> </tbody> </table><table class=3D"module" role=3D"module" data-type=3D"text" border= =3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-la= yout: fixed;" data-muid=3D"84b89155-7669-41a4-9977-5a93fdceef90" data-mc-mo= dule-version=3D"2019-10-22"> <tbody> <tr> <td style=3D"padding:18px 20px 18px 20px; line-height:20px; text-al= ign:inherit;" height=3D"100%" valign=3D"top" bgcolor=3D"" role=3D"module-co= ntent"><div><div style=3D"font-family: inherit; text-align: inherit">Cidad= =C3=A3o(=C3=A3), tudo bem ai?</div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit">Como bom inovador,= estou sempre testando e validando novos modelos. </div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit">Por isso, hoje res= olvi compartilhar meu =C3=BAltimo artigo. =F0=9F=91=87=F0=9F=8F=BC</div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit">-----</div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit"><span style=3D"fon= t-size: 18px"><strong>No mundo dos neg=C3=B3cios, o que importa =C3=A9 reso= lver problemas.</strong></span></div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: justify">Hoje em dia n=C3= =A3o se trata de ter o melhor produto ou o servi=C3=A7o com mais funcionali= dades e =E2=80=9Cfirulas=E2=80=9D, mas aquele que resolve os problemas dos = clientes e consumidores na hora e local que eles precisam.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">A estrat=C3=A9gia = para entender isso =C3=A9 simples: em vez de perguntar: =E2=80=9Cc<em>omo p= osso tornar meu produto mais atraente?</em>=E2=80=9D, a pergunta essencial = deveria ser =E2=80=9C<em>qual =C3=A9 o trabalho que meu cliente quer resolv= er ao comprar o meu produto?</em>=E2=80=9D. =C3=89 aqui que entra a provoca= tiva teoria dos =E2=80=9C<strong>Jobs to Be Done</strong>=E2=80=9D, que des= afia todas as suposi=C3=A7=C3=B5es tradicionais sobre marketing e desenvolv= imento de produtos.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">Um exemplo recente= pode ser visto no sucesso da Zoom durante a pandemia. Zoom n=C3=A3o era ap= enas uma plataforma de videochamadas, mas sim a solu=C3=A7=C3=A3o para o = =E2=80=9Ctrabalho=E2=80=9D que milh=C3=B5es de pessoas estavam tentando res= olver: como manter a conex=C3=A3o humana e a colabora=C3=A7=C3=A3o no ambie= nte de trabalho e pessoal, em um cen=C3=A1rio de distanciamento social.</di= v> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify"><strong>Empresas q= ue entenderam esse =E2=80=9Cjob=E2=80=9D e rapidamente ajustaram suas ofert= as, prosperaram.</strong></div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">Outro exemplo =C3= =A9 o Nubank, se tornaram bem-sucedidas ao resolver descomplicar e democrat= izar o acesso a servi=C3=A7os financeiros, especialmente para uma gera=C3= =A7=C3=A3o que valorizava a experi=C3=AAncia digital simples e direta, em v= ez de visitar ag=C3=AAncias banc=C3=A1rias tradicionais. Mais uma vez, ente= nder o =E2=80=9Ctrabalho=E2=80=9D que o cliente quer resolver =C3=A9 o que = diferenciou essas Startups de players mais tradicionais no mercado financei= ro.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">O conceito da teor= ia do =E2=80=9CJobs to Be Done=E2=80=9D (Tarefas a Serem Feitas), proposta = por <em>Clayton Christensen</em>, que =C3=A9 uma das mais provocativas e pr= =C3=A1ticas ferramentas para entender por que os consumidores realmente com= pram produtos ou servi=C3=A7os, uma imers=C3=A3o profunda no comportamento = do cliente. N=C3=A3o se trata de adivinhar o que ele quer, mas de observar,= investigar e perguntar: =E2=80=9C<em>O que est=C3=A1 levando essa pessoa a= usar meu produto? Qual tarefa ela quer que seja resolvida?</em>=E2=80=9D E= mpresas que adotam essa abordagem s=C3=A3o mais =C3=A1geis em identificar m= udan=C3=A7as no mercado e adaptar seus produtos a novas necessidades que su= rgem.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify"><strong>A inova=C3= =A7=C3=A3o n=C3=A3o est=C3=A1 apenas em adicionar novas funcionalidades, ma= s em entender com precis=C3=A3o o problema do cliente.</strong></div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">Um exemplo famoso = =C3=A9 o do milkshake, estudado por Christensen. Ao analisar o motivo pelo = qual os clientes compravam milkshakes em uma rede de fast food, ele descobr= iu que n=C3=A3o era apenas pelo sabor ou pre=C3=A7o. Muitos clientes compra= vam milkshakes para tornar suas longas viagens de carro menos entediantes, = proporcionando uma sensa=C3=A7=C3=A3o de satisfa=C3=A7=C3=A3o e uma forma p= r=C3=A1tica de consumir algo enquanto dirigiam. A tarefa, ou =E2=80=9Cjob= =E2=80=9D, que o milkshake estava resolvendo era preencher um vazio durante= a viagem, n=C3=A3o apenas ser uma sobremesa saborosa.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">Esse insight =C3= =A9 poderoso porque muda completamente a maneira como empresas desenvolvem = e posicionam seus produtos. Quando entendemos o =E2=80=9Ctrabalho=E2=80=9D = que o cliente quer resolver, podemos ajustar nossos produtos, servi=C3=A7os= e at=C3=A9 estrat=C3=A9gias de marketing para atender diretamente a essa n= ecessidade. Em vez de perguntar =E2=80=9C<em>o que mais posso adicionar ao = meu produto para torn=C3=A1-lo mais atrativo?</em>=E2=80=9D, a pergunta cor= reta deveria ser =E2=80=9C<em>qual tarefa meu cliente est=C3=A1 tentando re= solver ao usar meu produto?</em>=E2=80=9D. Essa mudan=C3=A7a de mentalidade= pode ser a chave para desbloquear inova=C3=A7=C3=B5es mais significativas = e de alto impacto.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">Empresas que ignor= am esse conceito perdem tempo e caem na armadilha de fazer inova=C3=A7=C3= =B5es irrelevantes. Muitos produtos fracassam porque foram criados sem uma = compreens=C3=A3o clara do =E2=80=9Cjob=E2=80=9D que estavam tentando resolv= er. Um celular com centenas de fun=C3=A7=C3=B5es que ningu=C3=A9m usa, ou u= m carro com tecnologia avan=C3=A7ada que n=C3=A3o resolve o problema b=C3= =A1sico de mobilidade urbana eficiente, s=C3=A3o exemplos cl=C3=A1ssicos de= empresas que focaram em caracter=C3=ADsticas, e n=C3=A3o nas tarefas reais= dos clientes.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">Para l=C3=ADderes = que querem aplicar essa teoria, o caminho =C3=A9 claro: comece a entender m= elhor o que est=C3=A1 por tr=C3=A1s das escolhas dos clientes. Use ferramen= tas como entrevistas, observa=C3=A7=C3=B5es e at=C3=A9 a an=C3=A1lise de da= dos para desvendar os verdadeiros =E2=80=9Cjobs=E2=80=9D que seus produtos = resolvem. Christensen nos mostrou que o verdadeiro sucesso n=C3=A3o est=C3= =A1 em fazer mais, mas em fazer o que realmente importa para o cliente. E o= que importa =C3=A9 ajud=C3=A1-los a completar as tarefas que eles enfrenta= m no dia a dia, de forma simples, eficiente e pr=C3=A1tica.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify">A provoca=C3=A7=C3= =A3o final =C3=A9: voc=C3=AA est=C3=A1 desenvolvendo produtos que s=C3=A3o = mais do que uma lista de atributos ou caracter=C3=ADsticas t=C3=A9cnicas? O= u est=C3=A1, de fato, criando solu=C3=A7=C3=B5es que resolvem os problemas = e as =E2=80=9Ctarefas=E2=80=9D reais dos seus clientes? No final, o mercado= recompensa quem ajuda seus consumidores a progredir, resolvendo suas neces= sidades e desafios mais profundos.</div> <div style=3D"font-family: inherit; text-align: justify"><br></div> <div style=3D"font-family: inherit; text-align: justify"><strong>Pense Niss= o! </strong><a href=3D"http://url1464.joaokepler.com.br/ls/click?upn=3Du001= .ym3F2HQA2siAq0jynsahTBLubCQtHnoASnOWfZ-2BuXQjeX7S3QypjiUCbUChK3CcDBAFT_rYs= o-2B0FdDq2yA2rKFi2TfjNjz6I1QlLWcXLeAwGtAAUphDoLoIdPYHlnFsLZuSKlIGb7ov4SRdoS= g-2FoMrh-2F0V3wATG0u5C0ixwzOIJJkap-2BPR45UdmiONeMJYpRjM343lkGU9n4mTeQEb1LVA= 2rQZVQtx-2B5uHXXLTBCYVFJyZ077FliqdP6kRmTS7S92Ov0vUeDZ5EOc6Ot8siZnBJVIWpH7hf= fPNUCbFH9UITIpXd3-2BJqNLqeigYIanxb84R7o1IJBEmG5JRcnGcOdWmsddojpGpsGvNg1UwbD= 9C-2Fs1bTBR2ezqtag19SWRP0MgTm-2BUp5ahDkv94rL9dW06YkuBvHRuUiAF0f5pu3gw3RXd9O= VLjfmWTpA38Ot6klJ2r3DuVhheqq18Fs-2FbkTx6s31EhKq9KTSCHkgmVGx66BJWcHk3bIyjo-2= FhWBZETzrT2ICt3lk8Kdc8Zzc1pC-2FLXYNgXcL1kxDH3AlvQKlvIDjAKxW86P1BuXvkKPX2GRp= cm6DvPIO7ZcDJu4YhfCfwufnbmQ-2Ftow2FMUDyUppfyqU-2B9R57TVlfQxdNUUyxsAd0rOluy8= G8h8eJfo9ASmaC-2BD-2FyveqnDWf2-2BJ0K8qln33mhWOFWH2XKRTMwQLSkgjZgPKyuH4bkOB0= 2kv8HpkKwog54Nf0nzMyOIEDaz-2FadV3dUFTqWAjLgyXIVtZ4S5OLIEnSLL43Le-2FGRR1WW-2= F0tzibN1pbX2RI2wZcb1MBnYoiuSZVfPyavXgxu-2BtBzwzga37TxgIpGigO2HbuzmmrB8MRO0L= nUNTdNeBxR-2BAutWaWQiyvX6d1sjUtBMHrHXuI9snlyaO4z-2FNcuKBLY4ciKCRJpolDcBTgec= SekFe8VdhFp-2BZcFKii9AFF5vCGJfhRUUUmRyLJnJmxJg7vrFI-2FyFzdF-2BJkpljP72A4rQO= eg0MS9WrZWCqozUSlXdTfpcrE84mUGdp"><strong>@JoaoKepler</strong></a></div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit">Se quiser ler todo= s os meus Artigos no Medium, basta acessar aqui ->  <a href=3D"http= ://url1464.joaokepler.com.br/ls/click?upn=3Du001.ym3F2HQA2siAq0jynsahTGSkAK= KU9x2JN4QCJZq3t4OmOiBAPMgQ1q9LzbjgiEHEEqFC_rYso-2B0FdDq2yA2rKFi2TfjNjz6I1Ql= LWcXLeAwGtAAUphDoLoIdPYHlnFsLZuSKlIGb7ov4SRdoSg-2FoMrh-2F0V3wATG0u5C0ixwzOI= JJkap-2BPR45UdmiONeMJYpRjM343lkGU9n4mTeQEb1LVA2rQZVQtx-2B5uHXXLTBCYVFJyZ077= FliqdP6kRmTS7S92Ov0vUeDZ5EOc6Ot8siZnBJVIWpH7hffPNUCbFH9UITIpXd3-2BJqNLqeigY= Ianxb84R7o1IJBEmG5JRcnGcOdWmsddojpGpsGvNg1UwbD9C-2Fs1bTBR2ezqtag19SWRP0MgTm= -2BUp5ahDkv94rL9dW06YkuBvHRuUiAF0f5pu3gw3RXd9OVLjfmWTpA38Ot6klJ2r3DuVhheqq1= 8Fs-2FbkTx6s31EhKq9KTSCHkgmVGx66BJWcHk3bIyjo-2FhWBZETzrT2ICt3lk8Kdc8Zzc1pC-= 2FLXYNgXcL1kxDH3AlvQKlvIDjAKxW86P1BuXvkKPX2GRpcm6DvPIO7ZcDJu4YhfCfwufnbmQ-2= Ftow2FMUDyUppfyqU-2B9R57TVlfQxdNUUyxsAd0rOluy8G8h8eJfo9ASmaC-2BD-2FyveqnDWf= 2-2BJ0K8qln33mhWOFWH2XKRTMwQLSkgjZgPKyuH4bkOB02kv8HpkKwog54Nf0nzMyOIEDaz-2F= adV3dUFTqWAjLgyXIVtZ4S5OLIEnSLL43Le-2FGRR1WW-2F0tzibN1pbX2RI2wZcb1MBnYoiuSZ= VfPyavXgxu-2BtBzwzga37TxgIpGigO2HbuzmmrB8MRO0LnUNTdNeBxR-2BAutWaWQiyvX6d1sj= UtBMHrHXuI9snlyaO7J-2Bzmp-2FCUw3CoAM7yuS37pacCgy4M2UhZIZDyoPdCmQiFVRL3LjZUD= 0ZgAuGyv1cLvZ3lzpIV8XRDC57TL-2FE2VI8k81lie9hNpOWA-2F7UhPxs2JlxQlCq-2BtagDZY= eg-2Fwk">https://joaokepler.medium.com/</a></div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit">------</div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit">Ahh, n=C3=A3o esqu= e=C3=A7a que toda semana tem novo epis=C3=B3dio do meu Programa <strong>PIV= OTANDO</strong>, que vai ao ar aos domingos logo cedinho na <strong>TV SBT<= /strong> e dispon=C3=ADvel nas Plataformas Digitais do <strong>SBT News</st= rong>. =C3=89 uma maneira divertida de aprender e ainda ganhar pr=C3=AAmios= sem sorteios! Participe aqui -> <a href=3D"http://url1464.joaokepler.co= m.br/ls/click?upn=3Du001.tx62N-2BpaXNP8cW-2FgWUaqBNCFzvc9HDLwhJMPyvzMyUdMHH= 5-2FOxJDgzlvFMLitIYbY85Y_rYso-2B0FdDq2yA2rKFi2TfjNjz6I1QlLWcXLeAwGtAAUphDoL= oIdPYHlnFsLZuSKlIGb7ov4SRdoSg-2FoMrh-2F0V3wATG0u5C0ixwzOIJJkap-2BPR45UdmiON= eMJYpRjM343lkGU9n4mTeQEb1LVA2rQZVQtx-2B5uHXXLTBCYVFJyZ077FliqdP6kRmTS7S92Ov= 0vUeDZ5EOc6Ot8siZnBJVIWpH7hffPNUCbFH9UITIpXd3-2BJqNLqeigYIanxb84R7o1IJBEmG5= JRcnGcOdWmsddojpGpsGvNg1UwbD9C-2Fs1bTBR2ezqtag19SWRP0MgTm-2BUp5ahDkv94rL9dW= 06YkuBvHRuUiAF0f5pu3gw3RXd9OVLjfmWTpA38Ot6klJ2r3DuVhheqq18Fs-2FbkTx6s31EhKq= 9KTSCHkgmVGx66BJWcHk3bIyjo-2FhWBZETzrT2ICt3lk8Kdc8Zzc1pC-2FLXYNgXcL1kxDH3Al= vQKlvIDjAKxW86P1BuXvkKPX2GRpcm6DvPIO7ZcDJu4YhfCfwufnbmQ-2Ftow2FMUDyUppfyqU-= 2B9R57TVlfQxdNUUyxsAd0rOluy8G8h8eJfo9ASmaC-2BD-2FyveqnDWf2-2BJ0K8qln33mhWOF= WH2XKRTMwQLSkgjZgPKyuH4bkOB02kv8HpkKwog54Nf0nzMyOIEDaz-2FadV3dUFTqWAjLgyXIV= tZ4S5OLIEnSLL43Le-2FGRR1WW-2F0tzibN1pbX2RI2wZcb1MBnYoiuSZVfPyavXgxu-2BtBzwz= ga37TxgIpGigO2HbuzmmrB8MRO0LnUNTdNeBxR-2BAutWaWQiyvX6d1sjUtBMHrHXuI9snlyaOt= tERIDuxZL7y8cUEiaLpCl2rdBEvMB37NqHv0PwpypaiYMqiHMDn867fqHNila-2FYVPddxuhBwO= Y1l7CGCdqdl88LEiqhxnMjy2TcTiIIp-2B2JKCuIyObWLle2oCLSiXCi">https://www.pivot= ando.tv.br/ </a></div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit">Um abra=C3=A7o!</d= iv> <div style=3D"font-family: inherit; text-align: inherit"><br></div> <div style=3D"font-family: inherit; text-align: inherit"><br> <a href=3D"http://url1464.joaokepler.com.br/ls/click?upn=3Du001.ym3F2HQA2si= Aq0jynsahTBLubCQtHnoASnOWfZ-2BuXQjeX7S3QypjiUCbUChK3CcDsGiP_rYso-2B0FdDq2yA= 2rKFi2TfjNjz6I1QlLWcXLeAwGtAAUphDoLoIdPYHlnFsLZuSKlIGb7ov4SRdoSg-2FoMrh-2F0= V3wATG0u5C0ixwzOIJJkap-2BPR45UdmiONeMJYpRjM343lkGU9n4mTeQEb1LVA2rQZVQtx-2B5= uHXXLTBCYVFJyZ077FliqdP6kRmTS7S92Ov0vUeDZ5EOc6Ot8siZnBJVIWpH7hffPNUCbFH9UIT= IpXd3-2BJqNLqeigYIanxb84R7o1IJBEmG5JRcnGcOdWmsddojpGpsGvNg1UwbD9C-2Fs1bTBR2= ezqtag19SWRP0MgTm-2BUp5ahDkv94rL9dW06YkuBvHRuUiAF0f5pu3gw3RXd9OVLjfmWTpA38O= t6klJ2r3DuVhheqq18Fs-2FbkTx6s31EhKq9KTSCHkgmVGx66BJWcHk3bIyjo-2FhWBZETzrT2I= Ct3lk8Kdc8Zzc1pC-2FLXYNgXcL1kxDH3AlvQKlvIDjAKxW86P1BuXvkKPX2GRpcm6DvPIO7ZcD= Ju4YhfCfwufnbmQ-2Ftow2FMUDyUppfyqU-2B9R57TVlfQxdNUUyxsAd0rOluy8G8h8eJfo9ASm= aC-2BD-2FyveqnDWf2-2BJ0K8qln33mhWOFWH2XKRTMwQLSkgjZgPKyuH4bkOB02kv8HpkKwog5= 4Nf0nzMyOIEDaz-2FadV3dUFTqWAjLgyXIVtZ4S5OLIEnSLL43Le-2FGRR1WW-2F0tzibN1pbX2= RI2wZcb1MBnYoiuSZVfPyavXgxu-2BtBzwzga37TxgIpGigO2HbuzmmrB8MRO0LnUNTdNeBxR-2= BAutWaWQiyvX6d1sjUtBMHrHXuI9snlyaOCwVwfRIcJIWrdEJexItSA-2FFOr-2Fex9K5fFkWbd= jvNXWGbM8dclIZdwiYGkWR2BifJn5f70IiryIInncyCBHulRGFwsdUb1BGgoWZhT-2FuDiCfl5j= pBC5eVV9U-2BMzj81Q7I"><em><strong>Jo=C3=A3o Kepler</strong></em></a><br> <span style=3D"color: rgba(0, 0, 0, 0.9); font-style: normal; font-variant-= ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spac= ing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transfor= m: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; whit= e-space-collapse: collapse; text-wrap: wrap; background-color: rgb(255, 255= , 255); text-decoration-thickness: initial; text-decoration-style: initial;= text-decoration-color: initial; float: none; display: inline; font-family:= "lucida sans unicode", "lucida grande", sans-serif; fo= nt-size: 12px">Escritor l Anjo Investidor l CEO Equity Fund Group l CVO Bos= sa Invest l </span></div> <div style=3D"font-family: inherit; text-align: inherit"><span style=3D"col= or: rgba(0, 0, 0, 0.9); font-style: normal; font-variant-ligatures: normal;= font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orpha= ns: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2= ; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-collapse: = collapse; text-wrap: wrap; background-color: rgb(255, 255, 255); text-decor= ation-thickness: initial; text-decoration-style: initial; text-decoration-c= olor: initial; float: none; display: inline; font-family: "lucida sans= unicode", "lucida grande", sans-serif; font-size: 11px"><st= rong>Investindo em GENTE e em NEG=C3=93CIOS</strong></span><span style=3D"c= olor: rgba(0, 0, 0, 0.9); font-style: normal; font-variant-ligatures: norma= l; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orp= hans: 2; text-align: start; text-indent: 0px; text-transform: none; widows:= 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space-collapse= : collapse; text-wrap: wrap; background-color: rgb(255, 255, 255); text-dec= oration-thickness: initial; text-decoration-style: initial; text-decoration= -color: initial; float: none; display: inline; font-family: "lucida sa= ns unicode", "lucida grande", sans-serif; font-size: 11px">.= </span></div><div></div></div></td> </tr> </tbody> </table><table class=3D"module" role=3D"module" data-type=3D"spacer" bord= er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-= layout: fixed;" data-muid=3D"a6133f83-5aa8-4bd5-acde-9b178f7422c4"> <tbody> <tr> <td style=3D"padding:0px 0px 30px 0px;" role=3D"module-content" bgc= olor=3D""> </td> </tr> </tbody> </table><table class=3D"module" role=3D"module" data-type=3D"divider" bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table= -layout: fixed;" data-muid=3D"f37383dd-e7de-489b-9cb3-ac9433075596"> <tbody> <tr> <td style=3D"padding:0px 0px 0px 0px;" role=3D"module-content" heig= ht=3D"100%" valign=3D"top" bgcolor=3D""> <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" align=3D"= center" width=3D"100%" height=3D"1px" style=3D"line-height:1px; 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