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The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Confira 4 pontos de atenção! Papo Digital #84 - Últimos preparativos para a Black Friday ⏳ Abrir no navegador Content analysis details: (-1.2 points, 4.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: pagar.me] -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] -0.0 SPF_PASS SPF: sender matches SPF record 0.1 MIME_HTML_ONLY BODY: Message only has text/html MIME parts 0.0 HTML_FONT_LOW_CONTRAST BODY: HTML font color similar or identical to background 0.0 HTML_MESSAGE BODY: HTML included in message 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.8 KAM_INFOUSMEBIZ Prevalent use of .info\|.us\|.me\|.me.uk\|.biz\|xyz\|id\|rocks\|life domains in spam/malware -0.0 T_SCC_BODY_TEXT_LINE No description available. X-Spam-Flag: NO <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html> <head> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <style type="text/css"> ReadMsgBody{ width: 100%;} .ExternalClass {width: 100%;} .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} body {-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%;margin:0 !important;} p { margin: 1em 0;} table td { border-collapse: collapse;} img {outline:0;} a img {border:none;} @-ms-viewport{ width: device-width;} </style> <style type="text/css"> @media only screen and (max-width: 480px) { .container {width: 100% !important;} .footer { width:auto !important; margin-left:0; } .mobile-hidden { display:none !important; } .logo { display:block !important; padding:0 !important; } img { max-width:100% 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src="https://hpomom.stripocdn.email/content/guids/CABINET_a0d065248ca9e501b823bae9e585cbc6bca7320a998a42e37614610bc8811d0c/images/papogif_01min.jpg" alt="" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="350" height="14"></td></tr></table></td></tr></table></td></tr></table></td></tr></table> <table class="es-content" cellspacing="0" cellpadding="0" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr> <td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table class="es-content-body" cellspacing="0" cellpadding="0" bgcolor="#65a300" align="center" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#65a300;width:600px" role="none"><tr><td align="left" style="padding:0;Margin:0;padding-bottom:30px"><table width="100%" cellspacing="0" cellpadding="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td valign="top" align="center" style="padding:0;Margin:0;width:600px"> <table width="100%" cellspacing="0" cellpadding="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" style="padding:0;Margin:0;font-size:0px"><img class="adapt-img" src="https://hpomom.stripocdn.email/content/guids/CABINET_a0d065248ca9e501b823bae9e585cbc6bca7320a998a42e37614610bc8811d0c/images/papogif_02min.jpg" alt="" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="350" height="45"></td> </tr><tr><td align="center" style="padding:0;Margin:0;font-size:0px"> <img class="adapt-img" src="https://hpomom.stripocdn.email/content/guids/CABINET_a0d065248ca9e501b823bae9e585cbc6bca7320a998a42e37614610bc8811d0c/images/papogif_03min.jpg" alt="" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="350" height="56"></td></tr><tr> <td align="center" style="padding:0;Margin:0;font-size:0px"><img class="adapt-img" src="https://hpomom.stripocdn.email/content/guids/CABINET_a0d065248ca9e501b823bae9e585cbc6bca7320a998a42e37614610bc8811d0c/images/papogif_04min.gif" alt="" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="350" height="30"></td></tr> <tr><td align="center" style="padding:0;Margin:0;font-size:0px"> <img class="adapt-img" src="https://hpomom.stripocdn.email/content/guids/CABINET_a0d065248ca9e501b823bae9e585cbc6bca7320a998a42e37614610bc8811d0c/images/papogif_05min.jpg" alt="" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="350" height="44"></td></tr></table></td></tr></table></td></tr></table></td></tr></table> <table class="es-content" cellspacing="0" cellpadding="0" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table class="es-content-body" cellspacing="0" cellpadding="0" bgcolor="#4f7f00" align="center" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#4f7f00;width:600px" role="none"><tr><td align="left" bgcolor="#4F7F00" style="padding:40px;Margin:0;background-color:#4f7f00"> <table cellspacing="0" cellpadding="0" width="100%" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="left" style="padding:0;Margin:0;width:520px"><table width="100%" cellspacing="0" cellpadding="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="left" class="es-m-txt-c" style="padding:0;Margin:0"><h2 class="titulo" style="Margin:0;line-height:43px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:36px;font-style:normal;font-weight:normal;color:#ffffff;text-align:center"><strong>Chegamos no tão aguardado mês da Black Friday! ⏰</strong> <strong></strong></h2></td></tr><tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#ffffff;font-size:16px">Seu e-commerce já está preparado? Para te ajudar nos preparativos finais, preparamos um checklist básico com pontos de atenção importantes que ainda podem ser ajustados faltando poucos dias para o evento!<br></p></td></tr></table></td></tr></table></td></tr></table></td></tr></table> <table class="es-content" cellspacing="0" cellpadding="0" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr> <td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table class="es-content-body" cellspacing="0" cellpadding="0" align="center" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:600px" role="none"><tr><td align="left" bgcolor="#ecffce" style="padding:40px;Margin:0;background-color:#ecffce"><table cellspacing="0" cellpadding="0" width="100%" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="left" style="padding:0;Margin:0;width:520px"> <table width="100%" cellspacing="0" cellpadding="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="left" style="padding:0;Margin:0"><h2 style="Margin:0;line-height:31px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:26px;font-style:normal;font-weight:normal;color:#4f7f00;text-align:left"><strong>💻 Site em ritmo de Black Friday</strong> </h2></td></tr><tr><td align="left" style="padding:0;Margin:0;padding-top:30px"> <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Mesmo que você não tenha preparado uma mega estrutura para a Black Friday, ainda está em tempo de criar uma identidade visual para <b>deixar o seu site com a cara da data</b>.<br></p></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Além de banners e fotos, é bacana colocar uma contagem regressiva para a ocasião, criando um senso de urgência para as suas promoções. Outra estratégia válida é criar uma aba especial para as <strong><a href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad662cfd0657b901a4cd6ce7323416a68eb7a6749f54f79293c28c8f2d6f2dc8421768c4abfccf25adcca33751f922ee928" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#65A300;font-size:16px"> <u>ofertas de Black Friday</u></a></strong>.<br></p></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><h2 style="Margin:0;line-height:31px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:26px;font-style:normal;font-weight:normal;color:#4f7f00;text-align:left"><strong>📢 Ações promocionais</strong><strong></strong></h2></td></tr><tr><td align="left" style="padding:0;Margin:0;padding-top:30px"> <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Uma saída interessante para quem não planejou promoções arrasadoras para a Black Friday é aproveitar o Pix como fator promocional. Essa será a estratégia de <b>62,2% dos lojistas</b> este ano, segundo uma pesquisa do Pagar.me com o E-commerce Brasil.<br></p></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Como o Pix tem taxas mais baixas que outras formas de pagamento, é viável facilitar as compras por esse método sem comprometer a margem de lucro. Outra vantagem é ter o valor líquido da venda em caixa quase que <b>instantaneamente</b>.<br></p></td></tr><tr><td align="left" style="padding:0;Margin:0;padding-top:30px"> <h2 style="Margin:0;line-height:31px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:26px;font-style:normal;font-weight:normal;color:#4f7f00;text-align:left;letter-spacing:-1px"><strong>🚛 Atenção à gestão de estoque e logística</strong></h2></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">O tempo já está apertado para fazer novos pedidos de produtos para vender na Black Friday. Mas ainda é viável <b>revisitar o seu estoque</b>, atualizar o inventário e buscar novas oportunidades de promoções.<br></p></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Por exemplo, é possível fazer um <strong><a href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad6cfcfccf4b2a37fbdfc2662a08d1bdb8f13ebe8b224ca77f1e46dab22f836dbc610e9fe37a6d8e9a3a4875b2524d84fda" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#65A300;font-size:16px"><u>combo promocional</u></a></strong> de um item de grande saída com outro relacionado a ele que esteja encalhado, melhorando o <strong><a href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad6531d4aa62ca692ba191e9709a68fa1d5ae948ce154720559685fe30eeaabfda1cb10274691b08be71779768285f27025" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#65A300;font-size:16px"><u>giro de estoque</u></a></strong>. </p></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Além disso, no ano passado, a demora na entrega foi a queixa de quase 16% dos consumidores na Black Friday, segundo o Reclame AQUI. Então, alinhe os prazos de entrega com os seus parceiros, para <b>não gerar frustração no cliente</b>.<br></p></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Também não conte com um estoque inexistente, vendendo o item sem que o seu fornecedor tenha feito a entrega deles para você. Isso pode gerar uma grande indisposição com os clientes, prejudicando a reputação da marca e levando a pedidos de <strong> <a href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad6919a58225874022c782466b0034ab901698a2363943db51ba4c85c706b4734def9cc3aba260f20aed91a9bf5e11b451e" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#65A300;font-size:16px"><u>chargeback</u></a></strong>.</p></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><h2 style="Margin:0;line-height:31px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:26px;font-style:normal;font-weight:normal;color:#4f7f00;text-align:left"><strong>🆘 Plano de ação para incidentes</strong><strong></strong></h2></td></tr><tr><td align="left" style="padding:0;Margin:0;padding-top:30px"> <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Mesmo que você tenha se preparado previamente, pensando na segurança e disponibilidade de todos os serviços do seu site, é importante saber que imprevistos podem acontecer. É nesse cenário que entra o plano de ação para incidentes. <br></p></td></tr> <tr> <td align="left" style="padding:0;Margin:0;padding-top:30px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Mapeie o que pode dar errado com o alto volume de acessos e transações na Black Friday, organizando o que cada membro da equipe deve fazer e como cada ferramenta deve ser usada. Assim, você garante uma <b>tomada de ação mais rápida e eficaz</b>.<br></p></td></tr><tr><td align="left" style="padding:0;Margin:0;padding-top:30px"> <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595a63;font-size:16px">Agora é hora de correr contra o tempo e colocar em prática esse checklist para a Black Friday. Boas vendas!<br></p></td></tr> </table></td> </tr></table></td></tr></table></td></tr></table> <table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table bgcolor="#ffffff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:600px"><tr><td align="left" bgcolor="#65a300" style="padding:0;Margin:0;background-color:#65a300"> <table cellpadding="0" cellspacing="0" width="100%" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" valign="top" style="padding:0;Margin:0;width:600px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="center" class="es-m-txt-c" style="padding:0;Margin:0;padding-top:40px"><h2 class="titulo" style="Margin:0;line-height:36px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:36px;font-style:normal;font-weight:normal;color:#ffffff"><strong>Fique por</strong> </h2> <h2 class="titulo" style="Margin:0;line-height:36px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:36px;font-style:normal;font-weight:normal;color:#ffffff"><strong>dentro!</strong></h2></td></tr></table></td></tr></table></td></tr></table></td></tr></table> <table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table bgcolor="#ffffff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:600px"><tr> <td class="es-m-p20r es-m-p20l" align="left" bgcolor="#65a300" style="padding:0;Margin:0;padding-top:40px;padding-left:40px;padding-right:40px;background-color:#65a300"><table cellpadding="0" cellspacing="0" width="100%" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" valign="top" style="padding:0;Margin:0;width:520px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="left" bgcolor="#ffffff" style="padding:40px;Margin:0"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#4f7f00;font-size:16px"><b>⬇️ Tráfego em queda </b> : o e-commerce teve uma retração de 3,7% em visitas no mês de setembro, totalizando 2,39 bilhões de acessos únicos. Esse foi o segundo menor volume mensal de tráfego do ano, de acordo com relatório da Conversion.</p></td></tr></table></td></tr></table></td></tr></table></td></tr></table> <table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table bgcolor="#ffffff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:600px"><tr><td class="es-m-p20r es-m-p20l" align="left" bgcolor="#65a300" style="padding:40px;Margin:0;background-color:#65a300"> <table cellpadding="0" cellspacing="0" width="100%" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" valign="top" style="padding:0;Margin:0;width:520px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="left" bgcolor="#ffffff" style="padding:40px;Margin:0"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#4f7f00;font-size:16px"><b>💰 Por outro lado… </b> o faturamento do setor cresceu pelo segundo mês consecutivo, alcançando 7% em setembro. Segundo a Conversion, possíveis motivos para o resultado são a manutenção do ticket médio e a conversão de vendas mais antigas.<br></p></td></tr></table></td></tr></table></td></tr></table></td></tr></table> <table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table bgcolor="#ffffff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:600px"><tr><td align="left" style="padding:0;Margin:0"> <table cellpadding="0" cellspacing="0" width="100%" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" valign="top" style="padding:0;Margin:0;width:600px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="center" class="es-m-txt-c" style="padding:0;Margin:0;padding-top:40px"><h2 class="titulo" style="Margin:0;line-height:43px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:36px;font-style:normal;font-weight:normal;color:#333333"><font color="#65a300" style="font-size:35px"><b>conteúdos</b> </font></h2> <h2 class="titulo" style="Margin:0;line-height:43px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:36px;font-style:normal;font-weight:normal;color:#65a300"><strong>da semana_</strong></h2></td></tr></table></td></tr></table></td></tr></table></td></tr></table> <table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table bgcolor="#F6F6F6" class="es-content-body" align="center" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#f6f6f6;width:600px" role="none"><tr><td align="left" bgcolor="#ffffff" style="padding:0;Margin:0;padding-top:30px;background-color:#ffffff"> <!--[if mso]> <table style="width:600px" cellpadding="0" cellspacing="0"><tr> <td style="width:275px" valign="top"><![endif]--><table cellpadding="0" cellspacing="0" class="es-left" align="left" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:left"><tr><td class="es-m-p20b" align="left" style="padding:0;Margin:0;width:275px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" style="padding:0;Margin:0;font-size:0px"><a target="_blank" href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad653bff982f022ae1545859c374cd5d3bc5951efb7e82ce07e899764cb66d98db45ba205abc53849c0f0e90c3275a41bf5" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#65A300;font-size:16px"><img class="adapt-img" src="https://marketing-images-prd.s3.amazonaws.com/ROT_BLOGPOST_011123-01.jpg" alt="" width="275" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" height="194"></a> </td></tr></table></td></tr></table> <!--[if mso]></td><td style="width:20px"></td><td style="width:305px" valign="top"><![endif]--> <table cellpadding="0" cellspacing="0" class="es-right" align="right" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:right"><tr> <td align="left" style="padding:0;Margin:0;width:305px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="center" style="padding:10px;Margin:0;font-size:0"><table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td style="padding:0;Margin:0;border-bottom:0px solid #cccccc;background:unset;height:1px;width:100%;margin:0px"></td></tr> </table></td></tr><tr> <td align="left" class="es-m-txt-c es-m-p30r es-m-p30l" style="padding:0;Margin:0"><h4 style="Margin:0;line-height:36px;mso-line-height-rule:exactly;font-family:poppins, sans-serif;font-size:24px;color:#333333"><a href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad653bff982f022ae1545859c374cd5d3bc5951efb7e82ce07e899764cb66d98db45ba205abc53849c0f0e90c3275a41bf5" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#333333;font-size:24px;font-family:arial, 'helvetica neue', helvetica, sans-serif">Pesquisa Black Friday 2023: preparação do<br>e-commerce para o evento</a></h4></td></tr> <tr><td align="center" style="padding:10px;Margin:0;font-size:0"> <table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td style="padding:0;Margin:0;border-bottom:0px solid #cccccc;background:unset;height:1px;width:100%;margin:0px"></td></tr></table></td></tr> <tr><td align="left" class="es-m-txt-c" style="padding:0;Margin:0"> <!--[if mso]><a href="https://pagar.me/blog/pesquisa-black-friday/?utm_source=newsletter&utm_medium=email&utm_campaign=2023-11-06-marketing-newsletter" target="_blank" hidden> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" esdevVmlButton href="https://pagar.me/blog/pesquisa-black-friday/?utm_source=newsletter&utm_medium=email&utm_campaign=2023-11-06-marketing-newsletter" style="height:49px; v-text-anchor:middle; width:170px" arcsize="12%" stroke="f" fillcolor="#65a300"> <w:anchorlock></w:anchorlock> <center style='color:#ffffff; font-family:arial, "helvetica neue", helvetica, sans-serif; font-size:16px; font-weight:400; line-height:16px; mso-text-raise:1px'>Confira</center> </v:roundrect></a><![endif]--> <!--[if !mso]><!-- --> <span class="msohide es-button-border" style="border-style:solid;border-color:#2cb543;background:#65a300;border-width:0px;display:inline-block;border-radius:6px;width:auto;mso-hide:all"> <a href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad653bff982f022ae1545859c374cd5d3bc5951efb7e82ce07e899764cb66d98db45ba205abc53849c0f0e90c3275a41bf5" class="es-button es-button-1648756216573" target="_blank" style="mso-style-priority:100 !important;text-decoration:none;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;color:#FFFFFF;font-size:16px;display:inline-block;background:#65a300;border-radius:6px;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-weight:normal;font-style:normal;line-height:19px;width:auto;text-align:center;padding:15px 50px;mso-padding-alt:0;mso-border-alt:10px solid #65a300">Confira</a> </span> <!--<![endif]--></td></tr></table></td></tr> </table> <!--[if mso]></td></tr></table><![endif]--></td></tr></table></td></tr></table> <table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align="center" bgcolor="#fff" style="padding:0;Margin:0;background-color:#ffffff"><table bgcolor="#F6F6F6" class="es-content-body" align="center" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#f6f6f6;width:600px" role="none"><tr> <td align="left" bgcolor="#ffffff" style="padding:0;Margin:0;padding-top:30px;background-color:#ffffff"> <!--[if mso]><table dir="ltr" cellpadding="0" cellspacing="0"><tr><td><table dir="rtl" style="width:600px" cellpadding="0" cellspacing="0"><tr> <td dir="ltr" style="width:275px" valign="top"><![endif]--><table cellpadding="0" cellspacing="0" class="es-right" align="right" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:right"><tr><td align="left" style="padding:0;Margin:0;width:275px"> <table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" style="padding:0;Margin:0;font-size:0px"><a target="_blank" href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad651be79c8e747483972c31efbc43287a41cbb36d2fa88c310ffc58d92bce4a9c60385079a15a4be4b530bb8926b190399" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#65A300;font-size:16px"><img class="adapt-img" src="https://marketing-images-prd.s3.amazonaws.com/ROT_BLOGPOST_011123-02.jpg" alt="" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="275" height="194"></a> </td></tr></table></td></tr></table> <!--[if mso]></td><td dir="ltr" style="width:20px"></td><td dir="ltr" style="width:305px" valign="top"><![endif]--> <table cellpadding="0" cellspacing="0" class="es-left" align="left" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:left"><tr> <td align="left" style="padding:0;Margin:0;width:305px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="center" style="padding:10px;Margin:0;font-size:0"><table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td style="padding:0;Margin:0;border-bottom:0px solid #cccccc;background:unset;height:1px;width:100%;margin:0px"></td></tr> </table></td></tr><tr> <td align="right" class="es-m-txt-c es-m-p30r es-m-p30l" style="padding:0;Margin:0"><h4 style="Margin:0;line-height:36px;mso-line-height-rule:exactly;font-family:poppins, sans-serif;font-size:22px;color:#333333"><a href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad651be79c8e747483972c31efbc43287a41cbb36d2fa88c310ffc58d92bce4a9c60385079a15a4be4b530bb8926b190399" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#333333;font-size:24px;font-family:arial, 'helvetica neue', helvetica, sans-serif">Tipos de frete no<br>e-commerce: como escolher o melhor?</a></h4></td></tr> <tr><td align="center" style="padding:10px;Margin:0;font-size:0"> <table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td style="padding:0;Margin:0;border-bottom:0px solid #cccccc;background:unset;height:1px;width:100%;margin:0px"></td></tr></table></td></tr> <tr><td align="right" class="es-m-txt-c" style="padding:0;Margin:0"> <!--[if mso]><a href="https://pagar.me/blog/tipos-de-frete/?utm_source=newsletter&utm_medium=email&utm_campaign=2023-11-06-marketing-newsletter" target="_blank" hidden> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" esdevVmlButton href="https://pagar.me/blog/tipos-de-frete/?utm_source=newsletter&utm_medium=email&utm_campaign=2023-11-06-marketing-newsletter" style="height:49px; v-text-anchor:middle; width:241px" arcsize="12%" stroke="f" fillcolor="#65a300"> <w:anchorlock></w:anchorlock> <center style='color:#ffffff; font-family:arial, "helvetica neue", helvetica, sans-serif; font-size:16px; font-weight:400; line-height:16px; mso-text-raise:1px'>Matéria completa</center> </v:roundrect></a><![endif]--> <!--[if !mso]><!-- --> <span class="msohide es-button-border" style="border-style:solid;border-color:#2cb543;background:#65a300;border-width:0px;display:inline-block;border-radius:6px;width:auto;mso-hide:all"> <a href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad651be79c8e747483972c31efbc43287a41cbb36d2fa88c310ffc58d92bce4a9c60385079a15a4be4b530bb8926b190399" class="es-button es-button-1648756970193" target="_blank" style="mso-style-priority:100 !important;text-decoration:none;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;color:#FFFFFF;font-size:16px;display:inline-block;background:#65a300;border-radius:6px;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-weight:normal;font-style:normal;line-height:19px;width:auto;text-align:center;padding:15px 50px;mso-padding-alt:0;mso-border-alt:10px solid #65a300">Matéria completa</a> </span> <!--<![endif]--></td></tr></table></td> </tr></table> <!--[if mso]></td></tr></table></td></tr></table><![endif]--></td></tr></table></td></tr></table> <table cellpadding="0" cellspacing="0" class="es-content" align="center" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align="center" bgcolor="#ffffff" style="padding:0;Margin:0;background-color:#ffffff"><table bgcolor="#fff" class="es-content-body" align="center" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#ffffff;width:600px" role="none"><tr> <td align="left" style="padding:0;Margin:0;padding-top:40px;padding-left:40px;padding-right:40px"><table cellpadding="0" cellspacing="0" width="100%" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" valign="top" style="padding:0;Margin:0;width:520px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="center" class="es-m-txt-c" style="padding:0;Margin:0"><h2 style="Margin:0;line-height:43px;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:36px;font-style:normal;font-weight:normal;color:#65a300;text-align:center"><strong>gostou do nosso papo? nos ajude a continuar melhorando</strong> </h2></td></tr><tr> <td align="left" style="padding:0;Margin:0;padding-top:35px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595A63;font-size:16px">E por aí, como estão as expectativas para a Black Friday? Compartilhe com a gente junto do seu feedback abaixo! ⚡<br></p></td></tr></table></td></tr></table></td></tr> <tr><td align="left" style="padding:0;Margin:0;padding-left:30px;padding-right:30px;padding-bottom:40px"> <table cellpadding="0" cellspacing="0" width="100%" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="center" valign="top" style="padding:0;Margin:0;width:540px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" class="es-m-txt-c" style="padding:0;Margin:0;padding-top:35px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:33px;color:#65a300;font-size:22px"><strong>Este conteúdo foi útil pra você?</strong></p></td></tr></table></td></tr></table></td></tr> <tr><td align="left" style="padding:0;Margin:0;padding-left:30px;padding-right:30px;padding-bottom:40px"> <!--[if mso]><table style="width:540px" cellpadding="0" cellspacing="0"><tr><td style="width:260px" valign="top"><![endif]--> <table cellpadding="0" cellspacing="0" align="left" class="es-left" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:left"><tr> <td class="es-m-p20b" align="center" valign="top" style="padding:0;Margin:0;width:260px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="center" style="padding:0;Margin:0;font-size:0px"><a target="_blank" href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad61339700d9271d70a09b9f6a74fb431b0e6b653360e30fe5c6fa5635fdb0af17637fe3a2f1953c3719aaeab8aa50c1fde" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#65A300;font-size:16px"> <img class="adapt-img imgsim" src="https://hpomom.stripocdn.email/content/guids/CABINET_a0d065248ca9e501b823bae9e585cbc6bca7320a998a42e37614610bc8811d0c/images/ok.png" alt="Sim" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="50" title="Sim" height="63"></a> </td></tr><tr> <td align="center" style="padding:0;Margin:0;padding-top:20px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:27px;color:#65a300;font-size:18px"><strong><a target="_blank" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#65a300;font-size:18px;font-family:arial, 'helvetica neue', helvetica, sans-serif" href="https://click.message.pagar.me/?qs=3d6614ca5b8cfad61339700d9271d70a09b9f6a74fb431b0e6b653360e30fe5c6fa5635fdb0af17637fe3a2f1953c3719aaeab8aa50c1fde">Sim</a></strong></p></td></tr></table></td></tr></table> <!--[if mso]></td><td style="width:20px"></td> <td style="width:260px" valign="top"><![endif]--><table cellpadding="0" cellspacing="0" class="es-right" align="right" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:right"><tr><td align="left" style="padding:0;Margin:0;width:260px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr> <td align="center" style="padding:0;Margin:0;font-size:0px"><a target="_blank" href="https://click.message.pagar.me/?qs=a3981d36214792387b466748545b5af7dd49036744f4bb9e5e3f69f7492fcf7e2d096e842c55fa46eb95357743e47fba2093aa19cfa05e91" 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cellspacing="0"><tr> <td style="width:147px" valign="top"><![endif]--><table cellpadding="0" cellspacing="0" class="es-left" align="left" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:left"><tr><td class="es-m-p0r es-m-p20b" valign="top" align="center" style="padding:0;Margin:0;width:147px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align="left" class="es-m-txt-c" style="padding:0;Margin:0;font-size:0px"> <img src="https://marketing-images-prd.s3.amazonaws.com/marina-min.png" alt="" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="125" height="125"></td> </tr></table></td></tr></table> <!--[if mso]></td><td style="width:20px"></td> <td style="width:353px" valign="top"><![endif]--><table cellpadding="0" cellspacing="0" align="right" 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border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td style="padding:0;Margin:0;border-bottom:0px solid #cccccc;background:unset;height:1px;width:100%;margin:0px"></td></tr></table></td></tr><tr> <td align="center" style="padding:0;Margin:0"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:36px;color:#595A63;font-size:24px"><strong>Marina do Pagar.me</strong></p></td></tr> <tr><td align="center" style="padding:0;Margin:0"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:arial, 'helvetica neue', helvetica, sans-serif;line-height:24px;color:#595A63;font-size:16px">Analista de Marketing de 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role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:left"><tr><td class="es-m-p20b" align="left" style="padding:0;Margin:0;width:210px"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td style="padding:0;Margin:0"> <div id="com-amor" style="text-align:left"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:Lato;line-height:18px;color:#fff;font-size:12px;font-weight:400;display:inline-block;margin-right:5px">Enviado com <span style="margin-left:5px">por :</span> <img src="https://marketing-images-prd.s3.amazonaws.com/heart-verde-contorno%201.png" width="25px;" style="display:inline-block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;margin-bottom:-7px" alt=""></p></div></td></tr><tr><td align="left" 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