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From: Fernanda Victor <fernandavictor@feminize.com.br> Content-Type: multipart/alternative; boundary="Apple-Mail=_3E038CCB-76A7-433A-8171-CE59CE9FA149" X-Smtp-Server: br766.hostgator.com.br Subject: =?iso-8859-1?Q?Fwd=3A_Compre_Clicks_-_Relat=F3rio_2=AA_Quinzena_?= =?iso-8859-1?Q?+_Fechamento_Setembro_=7C_Feminize?= X-Universally-Unique-Identifier: F32183ED-6590-4157-964E-062F182BC46D Date: Thu, 11 Oct 2018 14:14:38 -0300 References: <CABCyP-B_iDzgDf0=b5ypbbaAPHvWArz5WK-AQnvYj22EHR_n6A@mail.gmail.com> To: isadora@feminize.com.br, italo@feminize.com.br Message-Id: <3FA87A3C-8DE6-40E4-9779-CFC136FEDC5E@feminize.com.br> Mime-Version: 1.0 (Mac OS X Mail 7.3 \(1878.6\)) --Apple-Mail=_3E038CCB-76A7-433A-8171-CE59CE9FA149 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=iso-8859-1 Boa Tarde meninos: Vou colocar os significados de alguns termos que voc=EAs ver=E3o logo = abaixo, para auxilia-los no entendimento desse universo. Tamb=E9m estou = aprendendo. Assim vou compartilhando com voc=EAs. Mais duvidas procurem a Alynne = tamb=E9m. =20 cpc - significa que foi patrocinado, pago google/cpc - link patrocinado social - face, insta=20 I.instagram/referral - nosso organico=20 direct (pesquisa direta) - acesso nosso site sess=F5es (o que significa?) s=E3o visitas, diferente de usu=E1rios, s=E3o= entradas de origens diferentes , casos que o usu=E1rio entra mais de = uma vez. =20 In=EDcio da mensagem encaminhada: > De: Dalila Zangrandi <dalila.zangrandi@compreclicks.com.br> > Assunto: Compre Clicks - Relat=F3rio 2=AA Quinzena + Fechamento = Setembro | Feminize > Data: 4 de outubro de 2018 17:44:44 BRT > Para: alynne@feminize.com.br, fernandavictor@feminize.com.br, = leonardomota@feminize.com.br > Cc: resultados.feminize@compreclicks.com.br >=20 > Oi pessoal, tudo bom? >=20 > Segue o link do Report atualizado com as informa=E7=F5es da 2=AA = Quinzena e fechamento de Setembro, referente aos servi=E7os de Links = Patrocinados (Performance):=20 >=20 > = https://docs.google.com/spreadsheets/d/15dCSBDkwEoyRAmq9I7OvyLZdG-Z1wKvOpd= 4qko2YMzc/edit?usp=3Dsharing >=20 > Nesta 2=AA quinzena investimos R$1.823,04 trazendo R$1.038,95 de = Receita, provenientes de 7 transa=E7=F5es e um ROI de 0,57. >=20 > Em rela=E7=E3o ao m=EAs, as campanhas consumiram R$2.000,29 e captaram = R$1.236,93 de Receita, provenientes de 8 transa=E7=F5es, gerando um ROI = de 0,62. >=20 > Conforme hav=EDamos alinhado, nossas campanhas estavam configuradas = para trazer tr=E1fego ao site. Abaixo, podemos ver que as campanhas = representaram 50% do tr=E1fego do site nesse per=EDodo: >=20 > (Sess=F5es x Origem/M=EDdia) :=20 >=20 >=20 > Destas sess=F5es, 74,6% foi proveniente de dispositivos m=F3veis: >=20 > (Sess=F5es x Dispositivos): >=20 >=20 > Quase que 70% desse tr=E1fego possui a faixa et=E1ria entre 25 e 44 = anos: >=20 > (Sess=F5es x Faixa Et=E1ria): >=20 >=20 > Abaixo, conseguimos ver as convers=F5es obtidas por campanha do Google = Ads: >=20 > As 3 convers=F5es originadas da Campanha Institucional s=E3o = provenientes do trabalho de Branding feito, e tamb=E9m da consolida=E7=E3o= da marca no mercado.=20 > Em rela=E7=E3o =E0 campanha de Shopping, apesar de termos tido uma = transa=E7=E3o proveniente dela, estamos com um problema que j=E1 est=E1 = sendo resolvido pelo Google. Notamos que ao pesquisar Feminize no = Google, o shopping est=E1 nos trazendo apenas sites que revendem a = marca, nossos produtos n=E3o est=E3o aparecendo. Mas conforme citei, o = Google j=E1 est=E1 resolvendo essa quest=E3o.=20 > O fato de termos tido transa=E7=F5es nas campanhas de B=E1sicos e DSA = em t=E3o pouco tempo demonstra o qu=E3o qualificados est=E3o os nossos = an=FAncios para o Google, claro que ainda temos muito o que melhorar, = mas com certeza essas campanhas ser=E3o muito fortes em um futuro = pr=F3ximo, e =E0 medida que formos tendo dados mais assertivos. >=20 > Analisamos tamb=E9m as palavras-chaves que originaram essas vendas, e = percebemos que o termo "suti=E3 de sustenta=E7=E3o" estava presente em 2 = convers=F5es. Ontem mesmo, j=E1 subimos uma campanha com este termo e = termos relacionados =E0 ele, j=E1 que os indicadores mostram que s=E3o = palavras-chave com muita procura. Outra campanha que ativamos tamb=E9m = foi a de suti=E3 de amamenta=E7=E3o, por detectarmos que possui um = grande volume de busca. >=20 > J=E1 estamos fazendo altera=E7=F5es nas campanhas e acompanhando os = resultados diariamente para alcan=E7armos a nossa meta o quanto antes! >=20 > Obrigada e qualquer d=FAvida fico =E0 disposi=E7=E3o. >=20 > Bjs, >=20 >=20 >=20 >=20 --Apple-Mail=_3E038CCB-76A7-433A-8171-CE59CE9FA149 Content-Type: multipart/related; type="text/html"; boundary="Apple-Mail=_2D611838-3349-4094-AC4A-D1CE9BA6F552" --Apple-Mail=_2D611838-3349-4094-AC4A-D1CE9BA6F552 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=iso-8859-1 <html><head><meta http-equiv=3D"Content-Type" content=3D"text/html = charset=3Diso-8859-1"></head><body style=3D"word-wrap: break-word; = -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;">Boa = Tarde meninos:<div><br></div><div>Vou colocar os significados de alguns = termos que voc=EAs ver=E3o logo abaixo,</div><div>para auxilia-los no = entendimento desse universo. Tamb=E9m estou aprendendo.</div><div>Assim = vou compartilhando com voc=EAs. Mais duvidas procurem a Alynne tamb=E9m. = </div><div><br></div><div>cpc - significa que foi patrocinado, = pago</div><div>google/cpc - link patrocinado</div><div>social - face, = insta </div><div>I.instagram/referral - nosso = organico </div><div>direct (pesquisa direta) - acesso nosso = site</div><div>sess=F5es (o que significa?) s=E3o visitas, diferente de = usu=E1rios, s=E3o entradas de origens diferentes , casos que o usu=E1rio = entra mais de uma vez.</div><div> <br><div><br><div>In=EDcio da = mensagem encaminhada:</div><br = class=3D"Apple-interchange-newline"><blockquote type=3D"cite"><div = style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; = margin-left: 0px;"><span style=3D"font-family:'Helvetica'; color:rgba(0, = 0, 0, 1.0);"><b>De: </b></span><span = style=3D"font-family:'Helvetica';">Dalila Zangrandi <<a = href=3D"mailto:dalila.zangrandi@compreclicks.com.br">dalila.zangrandi@comp= reclicks.com.br</a>><br></span></div><div style=3D"margin-top: 0px; = margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span = style=3D"font-family:'Helvetica'; color:rgba(0, 0, 0, 1.0);"><b>Assunto: = </b></span><span style=3D"font-family:'Helvetica';"><b>Compre Clicks - = Relat=F3rio 2=AA Quinzena + Fechamento Setembro | = Feminize</b><br></span></div><div style=3D"margin-top: 0px; = margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span = style=3D"font-family:'Helvetica'; color:rgba(0, 0, 0, 1.0);"><b>Data: = </b></span><span style=3D"font-family:'Helvetica';">4 de outubro de 2018 = 17:44:44 BRT<br></span></div><div style=3D"margin-top: 0px; = margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span = style=3D"font-family:'Helvetica'; color:rgba(0, 0, 0, 1.0);"><b>Para: = </b></span><span style=3D"font-family:'Helvetica';"><a = href=3D"mailto:alynne@feminize.com.br">alynne@feminize.com.br</a>, <a = href=3D"mailto:fernandavictor@feminize.com.br">fernandavictor@feminize.com= .br</a>, <a = href=3D"mailto:leonardomota@feminize.com.br">leonardomota@feminize.com.br<= /a><br></span></div><div style=3D"margin-top: 0px; margin-right: 0px; = margin-bottom: 0px; margin-left: 0px;"><span = style=3D"font-family:'Helvetica'; color:rgba(0, 0, 0, 1.0);"><b>Cc: = </b></span><span style=3D"font-family:'Helvetica';"><a = href=3D"mailto:resultados.feminize@compreclicks.com.br">resultados.feminiz= e@compreclicks.com.br</a><br></span></div><br><div><div dir=3D"ltr"><div = dir=3D"ltr">Oi pessoal, tudo bom?<div><br></div><div><div>Segue o link = do Report atualizado com as informa=E7=F5es da 2=AA Quinzena e = fechamento de Setembro, referente aos servi=E7os de Links Patrocinados = (Performance): </div><br = class=3D"gmail-Apple-interchange-newline"><div><a = href=3D"https://docs.google.com/spreadsheets/d/15dCSBDkwEoyRAmq9I7OvyLZdG-= Z1wKvOpd4qko2YMzc/edit?usp=3Dsharing">https://docs.google.com/spreadsheets= /d/15dCSBDkwEoyRAmq9I7OvyLZdG-Z1wKvOpd4qko2YMzc/edit?usp=3Dsharing</a><br>= </div><div><br></div><div><div><font face=3D"arial, helvetica, = sans-serif">Nesta 2=AA quinzena investimos R$1.823,04 trazendo = R$1.038,95 de Receita, provenientes de 7 transa=E7=F5es e um ROI = de 0,57.</font></div><div><font face=3D"arial, helvetica, = sans-serif"><br></font></div><div><font face=3D"arial, helvetica, = sans-serif">Em rela=E7=E3o ao m=EAs, as campanhas consumiram R$2.000,29 = e captaram R$1.236,93 de Receita, provenientes de 8 transa=E7=F5es, = gerando um ROI de 0,62.</font></div><div><font face=3D"arial, helvetica, = sans-serif"><br></font></div><div><font face=3D"arial, helvetica, = sans-serif">Conforme hav=EDamos alinhado, nossas campanhas estavam = configuradas para trazer tr=E1fego ao site. Abaixo, podemos ver que as = campanhas representaram 50% do tr=E1fego do site nesse = per=EDodo:</font></div><div><font face=3D"arial, helvetica, = sans-serif"><br></font></div><div>(Sess=F5es x Origem/M=EDdia) = : <font face=3D"arial, helvetica, = sans-serif"><br></font></div><div><img alt=3D"image.png" width=3D"379" = height=3D"270" apple-inline=3D"yes" = id=3D"780A16C4-B38D-4D61-8466-4B6FE190BA1E" apple-width=3D"yes" = apple-height=3D"yes" = src=3D"cid:ii_jmv06j9f0"><br></div><div><br></div><div>Destas sess=F5es, = 74,6% foi proveniente de dispositivos = m=F3veis:</div><div><br></div><div>(Sess=F5es x = Dispositivos):</div><div><img alt=3D"image.png" width=3D"380" = height=3D"272" apple-inline=3D"yes" = id=3D"EB35E83E-4E53-429C-8E34-12B17C49393B" apple-width=3D"yes" = apple-height=3D"yes" = src=3D"cid:ii_jmv099te1"><br></div><div><br></div><div>Quase que 70% = desse tr=E1fego possui a faixa et=E1ria entre 25 e 44 = anos:</div><div><br></div><div>(Sess=F5es x Faixa = Et=E1ria):</div><div><img alt=3D"image.png" width=3D"377" height=3D"268" = apple-inline=3D"yes" id=3D"39E4D66E-359C-429B-AD03-FD2B0F0045EB" = apple-width=3D"yes" apple-height=3D"yes" = src=3D"cid:ii_jmv0ca1m2"><br></div><div><br></div><div>Abaixo, = conseguimos ver as convers=F5es obtidas por campanha do Google = Ads:</div><div><img alt=3D"image.png" width=3D"577" height=3D"191" = apple-inline=3D"yes" id=3D"1E57F388-EE1D-4CC1-8F98-3AD976B51213" = apple-width=3D"yes" apple-height=3D"yes" = src=3D"cid:ii_jmv0gxc33"><br></div><div>As 3 convers=F5es originadas da = Campanha Institucional s=E3o provenientes do trabalho de Branding feito, = e tamb=E9m da consolida=E7=E3o da marca no mercado. </div><div>Em = rela=E7=E3o =E0 campanha de Shopping, apesar de termos tido uma = transa=E7=E3o proveniente dela, estamos com um problema que j=E1 est=E1 = sendo resolvido pelo Google. Notamos que ao pesquisar Feminize no = Google, o shopping est=E1 nos trazendo apenas sites que revendem a = marca, nossos produtos n=E3o est=E3o aparecendo. Mas conforme citei, o = Google j=E1 est=E1 resolvendo essa quest=E3o. </div><div>O fato de = termos tido transa=E7=F5es nas campanhas de B=E1sicos e DSA em t=E3o = pouco tempo demonstra o qu=E3o qualificados est=E3o os nossos an=FAncios = para o Google, claro que ainda temos muito o que melhorar, mas com = certeza essas campanhas ser=E3o muito fortes em um futuro pr=F3ximo, e =E0= medida que formos tendo dados mais = assertivos.</div><div><br></div><div>Analisamos tamb=E9m as = palavras-chaves que originaram essas vendas, e percebemos que o termo = "suti=E3 de sustenta=E7=E3o" estava presente em 2 convers=F5es. Ontem = mesmo, j=E1 subimos uma campanha com este termo e termos relacionados =E0 = ele, j=E1 que os indicadores mostram que s=E3o palavras-chave com muita = procura. Outra campanha que ativamos tamb=E9m foi a de suti=E3 de = amamenta=E7=E3o, por detectarmos que possui um grande volume de = busca.</div><div><br></div><div>J=E1 estamos fazendo altera=E7=F5es nas = campanhas e acompanhando os resultados diariamente para alcan=E7armos a = nossa meta o quanto antes!</div><div><br></div><div>Obrigada e qualquer = d=FAvida fico =E0 = disposi=E7=E3o.</div><div><br></div><div>Bjs,</div><div><br></div><div><im= g = src=3D"https://drive.google.com/uc?id=3D1fJSYFCJ_rsLrUhdw4UFTcRs8TVdCAaXn&= amp;export=3Ddownload"><br></div></div><div><div dir=3D"ltr" = class=3D"gmail_signature"><div dir=3D"ltr"><div dir=3D"ltr"><div = dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div = dir=3D"ltr"><div dir=3D"ltr"><img = src=3D"https://docs.google.com/uc?export=3Ddownload&id=3D19RgDlz_ppa7_= gr-F8fjYMrkWnOU1gLid&revid=3D0BxWPkMr_Ocm_RXM4N21wLzlDT2ppU3RlOUZDSFZB= OWhQMU04PQ"><br><div><br></div></div></div></div></div></div></div></div><= /div></div></div></div></div></div> </div></blockquote></div><br></div></body></html>= --Apple-Mail=_2D611838-3349-4094-AC4A-D1CE9BA6F552 Content-Transfer-Encoding: base64 Content-Disposition: inline; filename=image.png Content-Type: image/png; name="image.png" Content-Id: <ii_jmv06j9f0> iVBORw0KGgoAAAANSUhEUgAAAXsAAAEOCAYAAABo0bd5AAAgAElEQVR4Aex9B3gc1fX9md1VL7Yl W5ZsyVXuveKCwdjGVBvTHTAtJgFCQgghkJBCS/4hQBICCT9C78WUGBtsg8EG3Hu33C1ZtiVZxep1 tfP/zluPtGVWWq22693vW+3Mm1fPrO7cue+9cxVVVVVIkQhIBCQCEoGwRsAQ1qOTg5MISAQkAhIB gYBU9vKHIBGQCEgEOgACUtl3gJsshygRkAhIBEzuQlBfX4+GhgY0NjbCYrG4W0zmkwhIBCQCEgEv ImAwGGA0GhEREYHIyEi3a1Zam6Clkq+trZUK3m1IZUaJgERAIuAfBKj4o6Oj3VL6LSr76upqUNlL kQhIBCQCEoHgRYAWfmxsbIsddOmzl4q+RdzkRYmAREAiEDQI0Cinzm5JdJU9C0qLviXY5DWJgERA IhBcCLSmt3WVPX30UiQCEgGJgEQgtBBoSXc7KXs+HeRqm9C6wbK3EgGJgESACFB3u/LKOCl7Lq+U IhGQCEgEJAKhiYArHe6k7LmOXopEQCIgEZAIhCYCrnS4k7KXLpzQvMGy1xIBiYBEgAi40uFOyl7C JRGQCEgEJALhh4BU9uF3T+WIJAISAYmAEwJS2TtBIhMkAhIBiUD4ISCVffjdUzkiiYBEQCLghIBU 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